Marketing - 4467 Words

The marketing strategy comparison between HM (in UK )and Metersbonwe company CHENG YI PSB Academy Abstract Clothing brand chain has been a trend over the world, which has gained much profit for the clothing retailers, such as HM, ZARA, CA and so on. They are very good at using their special marketing strategies to manage their brands. While in China, there are many brands try to use this manage model, whereas, they are still inexperienced, whose marketing strategies should be improved. So it is worthy to study. This paper introduces what marketing strategy is, and how important it is. It uses an international brand-HM in UK and a Chines local brand Metersbonwe for example, by comparing their marketing strategies†¦show more content†¦Today, there are 3,000 franchised stores locate all over China. In 2008, the total sale of it is 7 billion RMB, which ranking first among all the local and international casual wear brands in domestic market. Over 8,000 new designs of styles will be sold in every market annually by the Metersbonwe internationalized design team. Meanwhile, there are mo re than 10 thousand employees working in this company nowadays. Purpose and Scope The purpose of this article is that to study the marketing strategies of international clothing brand chains (use HM in UK for example) and find out why they are successful then give suggestions to Chinese clothing chain stores (Metersbonwe) to expand in of UK. From this article, I want to find out: Why is HM successful? What type of clothes do HM and Metersbonwe sell? What are the pricings of HM and Metersbonwe’s clothes? Where do they sell their products? How do they promote their goods? What kind of strategies can be used to help Metersbonwe expand its aboard business? Comparison between HM and Metersbonwe Product Strategy HM company (in UK). HM Company has a clear understanding of their product philosophy, which decides their product strategy directly. â€Å"Fashion and quality at the best price† has been their philosophy from they established, so the style ofShow MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customersRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. The basic concept of marketing is to identify the need of human and society, and research how to satisfy and create those need. According to American Marketing Association (AMA), defining that marketing is the processed activity which communicate and exchange valuable offerings to customers (AMA, 2013). To be more precise, the main mission of marketing is choosing targetRead MoreMarketing Concept Of Marketing : Marketing1651 Words   |  7 PagesMarketing concept Marketing plays a major function in any business organisation. The essence of marketing is about designing and managing a product and generating exchanges of value from where both the customer and the organisation can attain benefits. Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large (Solomon, Marshall Stuart, 2009, p.13). MarketersRead MoreMarketing Functions Of Marketing And Marketing1229 Words   |  5 Pagestrends, the marketing function is used as a measure in the business-to-business practice, to capture and place varied products in a market place (Kono, 2004). A typical market function provides details regarding the planning, information, product distribution, consumer support, risk taking, financing, and standardization and grading amongst other things (Makloof and Sundberg, 2006). In business a market function acts in respect to the corporate marketing, strategic marketing, field marketing and analysisRead MoreMarketing Concept Of Marketing And Marketing1413 Words   |  6 PagesMARKETING CONCEPT Marketing is an act of promoting and selling products or a service, this also includes marketing research and advertising. The marketing concept is the philosophy used by companies to analyse the needs of their customers so they can be better than the competition. As well as this they must also take into consideration the companies capabilities and the environment it is working in, as they can face the pressures of environmental changes. By using the marketing concept companiesRead MoreMarketing Orientation : Marketing And Marketing1450 Words   |  6 Pages A wide range of companies today prefer to adopt the marketing orientated approach to sell their new products rather than using product orientation before.In fact,marketing orientation also helps such companies to earn more profits in the long time.According to Jobber and Ellis Chadwick (2013),marketing orientation focuses on customers need as the primary drivers of organizational performance.However,this is not always the case. Product orientation still be used by some senior executives and thisRead MoreMarketing : Marketing And Relationship Marketing Essay1359 Words   |  6 PagesIntegrating Marketing With the shift in the external marketing environments, Apple has also shifted its marketing strategy. It personalizes marketing through experiential marketing and relationship marketing. â€Å"Experiential marketing promotes a product by not only communicating a product’s features and benefits but also connecting it with unique and interesting consumer experiences† (Strategic Brand Management, P. 181). Customers can easily experience a sense of community every time they walk in intoRead MoreMarketing Analysis : Marketing And Marketing1770 Words   |  8 PagesWhat is Marketing? A plethora of individuals seem to be misinformed about marketing. Several of these individuals believe that marketing is just advertising. Others will tell you that marketing is all about sales, insinuating that all marketers are just salesmen. Now these beliefs are both right and wrong. â€Å"How can they both be right and wrong at the same time?† you may be asking yourself. Well they are right, because marketing encompasses both advertising and sales. They are both wrong by assumingRead MoreMarketing Mix Of Marketing And Marketing1001 Words   |  5 PagesIn The cutting edge world of marketing dated back in the late 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of four components. A company who has adopted 4P approach focuses on product, whereas company who has adopted the value approach focuses on value to the consumer. One of other marketing mix is the Value approach. This approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customersRead MoreMarketing Analysis : Marketing And Marketing1878 Words   |  8 PagesIntroduction Marketing research is the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implements

Dirty Facts About Media Essay Topics Exposed

Dirty Facts About Media Essay Topics Exposed Social networking is continually becoming an intriguing topic as a result of development and application of social networking sites by individuals globally. Celebrity endorsements on social media are always regarded as a great means to boost business appeal to a specific clientele. Social networking sites like Facebook is currently becoming the major resource for sharing news and updates. There are many different social networking sites it can be tough to discern the difference between them. Getting the Best Media Essay Topics Moral argumentative essay topics are a few of the simplest to get carried away with. The last region of the essay is the conclusion. Any superior essay needs a personal opinion. An argumentative essay requires you to choose a topic and have a position on it. In order to get a great customized media analysis essay, one ought to be utterly sure about perfect professional skills of the very best essay writers. So before writing your essay on social networking, determine which type of essay you're supposed to write, due to the subject of the essay can differ. There are a few critical things you want to know to be able to write up an outstanding essay. You don't need to find super technical with legal argumentative essays, but remember to do your homework on what the recent laws about your favorite topic actually say. Media Essay Topics Fundamentals Explained Expository or informative essay will ask you to supply an explanation of the specific notion of media. You may always ask expert essay writers to assist you. Satirical essay ideas might also be the cause of particular parallels with the nowadays situation. The same as professional creative writers for hire, it's necessary for you to brainstorm interesting and inspiring tips for y our essay to turn into interesting and distinctive. If you would like to ease your tension of looking for hours and hours for easy essays topic selection then you've reached at the appropriate place. Communication technology essay topics may include a variety of ideas. It is extremely important to have pauses. Naturally, it's possible to write of both sides, yet make sure opinion is clear. When you're picking your topic, bear in mind that it's much simpler to write about something which you currently have interest ineven in case you don't know a great deal about it. It's well-known that topic of on-line networking is full of cliches and it isn't hard to get trapped when quoting someone or repeating well-known facts. Because, like every type of writing, picking a topic that will be problematic that you develop will leave you stuck and frustrated. Social networking essays are hard to define since they are as complex as they are simple. To write a great media analysis essay doesn't mean to paraphrase information. Primarily, you must choose a topic from a selection of social media research paper topics. As stated earlier, media is an extensive concept which takes a particular topic to be debated in the media essay so you ought to be really careful when handling the topic selection practice. The Appeal of Media Essay Topics Social Media, like everything else on the planet, is certain to evolve in the next few years. Argue that public higher education has to be free for everybody. Media Essay Topics - Is it a Scam? As you wish to develop an exceptional topic or idea, you might feel stuck or make sure that what you already wrote is good enough. You must find a golden middle that means an intriguing topic with a fantastic potential for research. When picking your social problems topic, bear in mind that it's always far better to write about something you're already more or less acquainted with. The Debate Over Media Essay Topics When you compos e a social issue essay, it is crucial to clearly show your private view of the issue. It's important to select debatable argumentative essay topics since you need opposing points that you could counter to your own points. To begin with, your essay is supposed to deal with a particular social, psychological or anthropological matter. Especially, it's important that we understand and regulate using social networking by young children. Now days a one may use the social media and receive any type of data which he or she requires. Social media has far reaching effect on the youth, since they are the people who are most active on social media sites. Over the years they has become more welcome in schools. The Media Essay Topics Cover Up Social networking is widely utilized to make awareness for causes which are important for the society. They has become a massive part of our social interaction. They has created a gap between the generations. They has revolutionized many aspects of the modern world. This essay examines the effects of social networking at various levels on individuals and society. Although the majority of them hold master's and PhD degrees in several fields of study, they take various trainings and seminars in order to better their professional skills. The issues also have issues that exist around the world concerning gender. The ability of social media is rather high and has its effects on each and every person. All the main discussions about the Arab Spring took place on social networking platforms, and it played an important part in spreading the message outside the Arab countries. You still must compose a mass media essayand you must begin on it pretty soon in case you need to have it done before the deadline! Aggressive young folks utilize social media to enhance their status in school and other institutions. The Start of Media Essay Topics The reader ought to be impressed by the manner in which you defend your ideas. As a consequence, there are various suggestions to pick from, based on style of writing. Today, a great deal of individuals are using social media like Facebook, Twitter, Tumbler and so forth. The technology has also altered the way we communicate with different individuals.

Red-letter day free essay sample

It is widely noted that lots of traditional culture is disappearing along with the development of technology. The new generation of Chinese are not as well-mannered as their forefathers, and Western festivals are exerting a negative influence on traditional Chinese ones. Many ancient architectures and traditional ways of living have been deserted. It seems that the traditional culture and craftsmanship will be replaced in this modern era. The following reasons can account for the above phenomenon. Firstly, traditional technologies are always considered ineffective while the new sciences are always highly efficient, because modern science and technology facilitate both our daily and academic life a lot, with which we can save much money and time. Secondly, we can’t neglect the negative effects of globalization it has on culture and society. In this globalized world, cities are becoming clones of each other, and people are converging into fake stereotypes; gone are the unique cities that carry so much history and culture in every corner. We will write a custom essay sample on Red-letter day or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Lost are the enriching cultural differences and specificities that make a society uniquely what it is. Morocco looks like Spain,London looks like Paris, which looks like Madrid. Restaurants serving this or that country’s traditional food are drowned out by the huge fast food chains. Beautiful traditional clothing is lost between the new bulk-made looks created by the big brands, people look alike, eat alike and dress alike whether they’re in New York, New Delhi or Morocco. Thirdly, it is costly to protect the traditional culture, especially the maintenance and repair of the historical buildings. In my opinion, traditional culture show where we came from and help us to understand ourselves better. In a recent TED talk a marine scientist brought out that people have a hard time looking at the past. He used pictures to show how big trophy fish were a few decades ago. And how people in general dont like to look back because it will make them face the reality of today. Many cultural traditions enrich our lives, and while some traditions might have been detrimental and have been done away with, others are beautiful and deserve to be practiced and preserved for future generations to enjoy. Human culture and traditions are subject to change as they are passed down the generations its like an inter-generational game of Chinese whispers. Some traditions that are inhumane, discriminatory or environmentally damaging should be allowed to die out, but many traditional arts and craft, folk tales and histories, environmental protection and survival techniques should be preserved as a valued aspect of human development as a link to our past and as the pointer to our future. The preservation of knowledge is never a waste. As oil runs out we may need to revert to some of our old ways to survive. Although traditional culture is an ancient heritage, it couldnt keep pace with the development of society. It is the tide of history that the traditional culture and technology will no doubt be eliminated in the end. In older anthropology textbooks, culture was identified with the products that a particular society produced: not just material artifacts, but also institutions, beliefs, concepts, values, and guidelines for behavior. All these translate into an observable pattern of behavior. In the old definition, a culture was the sum total of all these things. The behavior of people, along with everything that they produced: shrines, food, housing, burial rituals, and so forth, while taking account of the intricate network of relationships between all these cultural products. The new generation of Chinese are not as well-mannered as their forefathers, and Western festivals are exerting a negative influence on traditional Chinese ones Human culture and traditions are subject to change as they are passed down the generations its like an inter-generational game of Chinese whispers. Some traditions that are inhumane, discriminatory or environmentally damaging should be allowed to die out, but many traditional arts and craft, folk tales and histories, environmental protection and survival techniques should be preserved as a valued aspect of human development as a link to our past and as the pointer to our future. The preservation of knowledge is never a waste. As oil runs out we may need to revert to some of our old ways to survive.

Tolkiens Middle Earth Essay Example For Students

Tolkiens Middle Earth Essay In a discussion of great literary minds of the twentieth century, there is one name that always stands out. J. R. R. Tolkiens classic story Lord of the Rings is the measuring block by which all other fictional works of the twentieth century are compared. His engrossing characters, beautiful descriptions, and intriguing plot have enraptured generations of avid readers. The most endearing quality of the epic is Tolkiens ingenious use of archetypes, most notably the quest hero. Frodo Baggins possesses all of the qualities of a quest hero: courage, loyalty, and an unwavering sense of duty and responsibility. Frodo possesses loyalty and a willingness to act under the direction of others who may know better than he, even when he doesnt understand what it is he is being asked to do. He agrees to keep the ring in his possession after Bilbo leaves the Shire, he even accepts Gandalfs demand that the never use it, even though he has seen Bilbo do so many times. Frodo even accepts the horrible t ask laid on him by Elrond to bring the ring to Mount Doom deep in the heart of Mordor, the one place that he should fear above all others. I will take the Ring, he said, though I do not know the way (Tolkien 324) Frodo is willing to take this responsibility on himself, he doesnt even realize that he has no idea where to even begin his task.The hobbit is undyingly loyal to his comrades, even when their own minds lead them astray. We will write a custom essay on Tolkiens Middle Earth specifically for you for only $16.38 $13.9/page Order now Boromir corners Frodo and proceeds to beg, demand, and then attempt to take the ring from him. Even though Frodo could have given in to Boromir, indeed he even wanted to be rid of his burden, he knew that the ring was his alone to bear, and that it would destroy the proud Boromir if he were to use it. He knows his place in the company, and he is determined to never let his companions down through his own weakness. Frodos strongest quality is his unnaturally strong sense of responsibility. Even when separated from the rest of the company, and with only his faithful friend Sam Gamgee at his side, Frodo presses on, finding a way into Mordor, something no sane person would ever want to do. No matter how desolate his situation became, no matter how hungry, tired and injured he was, Frodo never wavered from his goal. His face was grim set, but resolute. He was filthy, haggard, and pinched with weariness, but he cowered no longer, and his eyes were clear. I purpose to enter Mordor, and I knowno other way. Therefore I shall go this way, I do not ask anyone to go with me. (Tolkien 289)Frodo always swore to finish what he started. Gandalf put the ring into his care, so he believed that the destruction of the ring was his duty. He had to undertake this impossible quest for the good of a world that looked at his race as a joke of a species. Frodos own companion, his dearest friend Sam, eagerly wished for his master to turn away from his dreadful task. Sam begs and pleads with Frodo, does all he can to try and sway his master, always trying wanting to turn Frodo away from Mordor and certain death. But the determined hobbit will not be swayed, Heres the gate, and it looks to me as if thats about as far as we are ever going to get! (Tolkien 288) Still Frodo pressed on, he knew in his heart that he had to complete his quest, no matter the odds against him. .u81c00f95368eb6eebfc56f9e5d9eacb4 , .u81c00f95368eb6eebfc56f9e5d9eacb4 .postImageUrl , .u81c00f95368eb6eebfc56f9e5d9eacb4 .centered-text-area { min-height: 80px; position: relative; } .u81c00f95368eb6eebfc56f9e5d9eacb4 , .u81c00f95368eb6eebfc56f9e5d9eacb4:hover , .u81c00f95368eb6eebfc56f9e5d9eacb4:visited , .u81c00f95368eb6eebfc56f9e5d9eacb4:active { border:0!important; } .u81c00f95368eb6eebfc56f9e5d9eacb4 .clearfix:after { content: ""; display: table; clear: both; } .u81c00f95368eb6eebfc56f9e5d9eacb4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u81c00f95368eb6eebfc56f9e5d9eacb4:active , .u81c00f95368eb6eebfc56f9e5d9eacb4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u81c00f95368eb6eebfc56f9e5d9eacb4 .centered-text-area { width: 100%; position: relative ; } .u81c00f95368eb6eebfc56f9e5d9eacb4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u81c00f95368eb6eebfc56f9e5d9eacb4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u81c00f95368eb6eebfc56f9e5d9eacb4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u81c00f95368eb6eebfc56f9e5d9eacb4:hover .ctaButton { background-color: #34495E!important; } .u81c00f95368eb6eebfc56f9e5d9eacb4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u81c00f95368eb6eebfc56f9e5d9eacb4 .u81c00f95368eb6eebfc56f9e5d9eacb4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u81c00f95368eb6eebfc56f9e5d9eacb4:after { content: ""; display: block; clear: both; } READ: The Importance of Education to My Life EssayProbably Frodos most heroic quality is his inhuman, or rather, inhobbit courage. Again and again he presses on in the face of danger. Whether under attack by one of the nazgul, the giant spider Shelob, or the obsessed Smeagol, Frodo perseveres. He always manages to defeat or escape from certain death, carrying on his all-important task. Frodos quest changes him in this respect. At the beginning of his journey, Frodo appears as nothing but a scared little hobbit, grateful for Aragorns protection. By the time of his struggle with Gollum on Mount Doom, he feels

The Quasi-adjective Couple

The Quasi-adjective Couple The Quasi-adjective Couple The Quasi-adjective Couple By Maeve Maddox Many English speakers cringe to hear the following construction: Jack has a couple tickets for the play. Counting myself among the cringers, I prefer the standard construction: Jack has a couple of tickets for the play. I prefer the latter usage because I cant accept couple as an adjective describing tickets. To me the dropped of comes across as slovenly speech. As a noun couple means a union of two. It had its origin as a hunting term for a leash for holding two hounds together. In modern usage it often means a man and woman united by love or marriage. Well, now it can also mean a man and man or a woman and a woman etc. As a verb couple means to tie or fasten together in pairs, or to join or connect in any way. The OED offers two main entries for couple, one as noun and one as a verb. The adjectival use is noted under the noun entry: quasi-adj. a couple more (..), two more (colloq.). All of the OED examples given for this colloquial use of couple are used with the word more: Just you hang on for a couple minutes more a couple more cops to hold them at a decent distance I wonder if I could dictate a couple more letters Its going to be a couple more months..before we decide what to do. The dropping of the of in expressions in which couple is followed by a word other than more is described as a U.S. colloquialism. The spelling coupla is also documented and given an entry as a U.S. colloquial form of couple of. One of the examples is from the writing of English writer Dorothy Sayers: 1934 Nine Tailors III. II. 276 Hed had nothing to eat..for a coupla days. It seems to me that the spelling coupla has a certain merit. At least it sounds like an adjective, whereas a couple tickets just sounds incorrect. Merriam-Webster Unabridged treats couple as a genuine adjective meaning two and gives the examples a couple more oaths and a couple nights ago. If couple in these examples means two, I wonder why the article a would be necessary: a two more oaths; a two nights ago. No amount of carping will alter the fact that the a couple tickets construction is here to stay, but you wont catch me using it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:7 English Grammar Rules You Should Know15 Types of DocumentsDealing With A Character's Internal Thoughts

Brand Image and Corporate Identity Essay Example | Topics and Well Written Essays - 750 words

Brand Image and Corporate Identity - Essay Example The two elements, brand name, and corporate identity must be addressed for the success of the firm. A brand name offers a distinction between a company’s product and other substitutes in the market. The main aim of the brand name is to enable customers to distinguish a particular product from a pool of substitutes. An effective marketing plan includes a brand name that the organization holds onto to enhance better response from customers. Marketing executives create unique brand names that are attractive to the customers and also create a clear distinction with other products such that customers can easily memorize and identify the brand. A successful brand name must be relevant, coherent, differentiated and be able to create a reputation. One of the firms that have a successful brand name is The Coca-Cola Company. Its brand name, Coca-Cola, has stood out in the face of stiff competition. The brand name is common to many soft drink buyers around the globe. The company uses its one brand name strategy to penetrate new markets and also maintain its existing market share (Lamb, Hair & McDaniel 2010). The brand, Coca-Cola, is known in virtually every household and thus cannot be confused with any other brand. A Brand name is made to stick into the target market and create a long-lasting loyalty to the brand despite other shortcomings of the firm (Berens, Riel & Bruggen 2005). Every product of a firm contains the brand name that acts as the marketing cornerstone. As such, marketers must ensure that the brand name is capable of attracting the target audience and also promote it aggressively so that it reigns in purchasing decisions made in the target market. Moreover, a brand name enhances the investors’ perception of the products of the firm and thus attracts investors, shareholders, and creditors.The corporate identity of a firm represents the general or the overall way.

Leadership Essay Example | Topics and Well Written Essays - 500 words - 12

Leadership - Essay Example In the film Dead Poet’s Society, by Peter Weir, Mr. Keating, is an English teacher at an old preparatory school, who steers his students to greater heights, by teaching his students, through experience, how to think critically. Dead Poet’s Society features a leader, Mr. Keating, an English teacher, who is very disturbing, but at the same time curiously inspiring. Mr. Keating steers his students to love learning and poetry, completely changing their controlled and structured academic existence. He crosses boundaries that should otherwise not be crossed by someone traditionally demanding of respect and authority. He arrives at Hillside Academy, a preparatory school for old boys, to start working as an English teacher. He is an inspirational and involved teacher, who uses declarations, "Carp Per Diem† to conquer the day. Among others, he quotes Whitman Walt and relates his overall theme of rising above mediocrity and convention, to these literary passages. He encourages his students to approach learning through a more intuitive and deeper understanding of life from literature, as opposed to rote memorization and structure. Mr. Keating illustrates two different methods of leadership. It displays individual reactions to each other, and the consequences of these leadership methods. The leadership approach of Mr. Keating’s creates a strong student- teacher bond thus empowering them to be successful. In his classroom, students have no other choice than to think for themselves. Keating’s actions and words strengthen his personal connection to his students as well as a sense of trust. Trust goes a long way in creating respect, concern, fairness and understanding. However, he at times sets up himself as the only one who can lead students to this greater understanding, but his motivation is wholly admirable. This attempt, unconscious about his part, paradoxically creates a similar situation that