Marketing - 4467 Words

The marketing strategy comparison between HM (in UK )and Metersbonwe company CHENG YI PSB Academy Abstract Clothing brand chain has been a trend over the world, which has gained much profit for the clothing retailers, such as HM, ZARA, CA and so on. They are very good at using their special marketing strategies to manage their brands. While in China, there are many brands try to use this manage model, whereas, they are still inexperienced, whose marketing strategies should be improved. So it is worthy to study. This paper introduces what marketing strategy is, and how important it is. It uses an international brand-HM in UK and a Chines local brand Metersbonwe for example, by comparing their marketing strategies†¦show more content†¦Today, there are 3,000 franchised stores locate all over China. In 2008, the total sale of it is 7 billion RMB, which ranking first among all the local and international casual wear brands in domestic market. Over 8,000 new designs of styles will be sold in every market annually by the Metersbonwe internationalized design team. Meanwhile, there are mo re than 10 thousand employees working in this company nowadays. Purpose and Scope The purpose of this article is that to study the marketing strategies of international clothing brand chains (use HM in UK for example) and find out why they are successful then give suggestions to Chinese clothing chain stores (Metersbonwe) to expand in of UK. From this article, I want to find out: Why is HM successful? What type of clothes do HM and Metersbonwe sell? What are the pricings of HM and Metersbonwe’s clothes? Where do they sell their products? How do they promote their goods? What kind of strategies can be used to help Metersbonwe expand its aboard business? Comparison between HM and Metersbonwe Product Strategy HM company (in UK). HM Company has a clear understanding of their product philosophy, which decides their product strategy directly. â€Å"Fashion and quality at the best price† has been their philosophy from they established, so the style ofShow MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customersRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. 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